Located at the heart of the @22 in Barcelona, Loba is an integrated facility spreading across 350m2, where large crews and their clients can collaborate to create dazzling outfits, looks and styles using the resources from our Fitting Room, the Lobita Wardrobe Collection, the Client Lounge and The Office.
For Loba, fashion is a stylistic medium for telling stories and our space was planned to help our clients to achieve the best results during the styling process by blending different eras and universes seamlessly through fashion to craft striking styles for visual narratives and brands seeking memorable and relatable looks.
Initially under the creative direction of Spanish fashion stylist Núria Durá, Loba now has become a staple name in its own right.
Loba’s vision is firmly rooted in the present, a careful attention to the multiple directions and speeds of culture and the transformative understanding of style as something personal but never achieved in individual fashion.
Using these principles as framework, Loba’s large production facility was designed to offer spaces that support creative collaboration and foster a vibrant exchange between stylists and dynamic teams from production houses and advertising agencies.
Loba works with internationally recognised production houses such as Biscuit Filmworks, Academy Films, Anorak and ProdCo; and directors like Los Pérez, Ian Pons Jewell, Rodrigo Valdés and Alaska.
The styling crafted by Loba has been recently recognised by Shots Creative, Ciclope Berlin and Adfest.
A large studio space designed for experimentation and process, where Loba’s magical mix of collaboration, resources and experience come to life as fully fledged styles.
Taking the central stage of the facility, our Fitting Room is a set-up designed to capture all the creative energy generated during fitting sessions. Here, the stylists can work with models, actors, make-up artists, hairstylists and seamstresses, trying outfits, designing looks and fleshing out styled characters.
The Fitting Room includes three dressing rooms, racks and hangers, scale for textiles, dry-cleaning station, large mirror and easy access to the Lobita Wardrobe Collection, making it easier and practical to to push any outfit further and sort out any idea, feedback and last minute requests.
This studio-like space is also ideal for fashion photography and socials production thanks to direct natural light received all day long, large professional backdrop, studio lights, foldable ready-to-work area, and a panoramic view of the city.
Designed from the perspective of styling and our experience in commercial film production, the Client Lounge offers a private space within our open-plan and can function both as a meeting room and ready-to-work area.
The meeting room is equipped with modular furniture, large LCD screen, media cente, high fidelity audio system – and glass panel walls allow following up the dynamic process happening in the main Fitting Room.
Additionally, there is a spacious and comfortable lounge for checking-out, review and flesh out the looks and styles developed during the fittings sessions.